Clik here to view.
Capturing the Hispanic Market
A well-crafted, data-driven strategy is the first step in reaching the Hispanic marketplace. Move up http://i.forbesimg.com tMove down
View ArticleClik here to view.
Hispanics Over-Index On Social Media Use
Hispanics are more likely to use social media than the rest of the U.S. population and are more likely to shop online.
View ArticleClik here to view.
The New Norm: Simultaneously Shopping through Multiple Channels
The path to purchase is no longer linear. It has become habit for consumers to use multiple channels (mobile, online, in-store) simultaneously to make one transaction. For example, studies show that...
View ArticleClik here to view.
Latinos Now the Majority in California
In March, California’s population will be 39 percent Hispanic, making Latinos a larger group than non-Hispanic whites.
View ArticleClik here to view.
Collective Bias Launches ColectivaLativa Blog
ColectivaLatina members generate stories in both Spanish and English for brands that need bilingual and multicultural social media content marketing campaigns.
View ArticleClik here to view.
Hispanics Lead Stats In Social Media Usage
More studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption.
View ArticleClik here to view.
Millennial Hispanics will fuel next-generation mobile marketing
Hispanic millennials, "the first mobile-first generation," are more avid mobile users than most and can offer a glimpse of overall mobile trends down the road.
View ArticleClik here to view.
Engaging Hispanics: Fastest Growing Segment of Young Consumers in U.S.
Outdoor recreation often means something different to Hispanics than it does to the industry’s traditional core consumers. To Hispanics, many of whom live in a more urban culture, enjoying nature can...
View ArticleClik here to view.
African-Americans and Hispanics Combine For One-Fifth of Discretionary Spending
Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending.
View ArticleClik here to view.
Total Market Approach Is Debated At AHAA Hispanic Conference
As America becomes more multicultural, it makes sense to take a total market approach.
View ArticleClik here to view.
Nielsen Finds Latinos Over-index in Radio Listening
According to Nielsen Audio’s quarterly “Audio Today” report (April 2014), 93.5 percent of Hispanics listen to radio at least once weekly.
View ArticleClik here to view.
Pulpo Media Unveils Hispanic Acculturation Model
Pulpo Media launches new platform that will help companies target different segments among the rapidly growing U.S. Hispanic population.
View ArticleClik here to view.
Hispanics Highly Likely To Recommend Social Apps To Friends, Family
Social media apps are favorites with U.S. Hispanics, who are also very likely to recommend them to family, friends, and coworkers.
View ArticleClik here to view.
Hispanic Gen Xers Lead in Daily Tablet Usage
While Hispanic millennials lead in smartphone content consumption, it's the Gen Xers who are the most avid tablet users, with nearly two-thirds using such a device daily.
View ArticleClik here to view.
Article: US Hispanic Millennials More Receptive to Mobile Ads
US Hispanic millennials are more open to advertising on their mobile phones.
View ArticleClik here to view.
The Nation's Fastest-Growing Minority Groups
Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year, details the Census Bureau in newly-released estimates.
View ArticleClik here to view.
Language Matters For Hispanics' Social App Use
Nearly seven in 10 unacculturated Hispanic internet users frequently use social media apps.
View ArticleClik here to view.
Hispanic Millennials Not as Different as You Think
Honda targets MIllennials by mocking the way brands engage them.
View ArticleClik here to view.
Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
AT&T's Hispanic campaign, #BetweenTwoWorlds, brings to life the culture element of the campaign and is an opportunity to connect with their customers on a much more human level by highlighting what...
View ArticleClik here to view.
AT&T Launches Hispanic Millennial Campaign
Targeting Hispanic Millennials, AT&T is launching phase two of its Mobile Movement marketing campaign. Featuring real AT&T customers, the marketing initiative demonstrates how Hispanic...
View Article
